I’ve talked about Youtube a little bit on this blog before (check out my post on Sorted Food), but I haven’t really gone into why I love it so much. I think it’s an incredible platform that’s taken its time coming into the mainstream (in fact, many would say it’s still not quite there), but has somehow, quietly, become one of most powerful messaging services in our world today. Youtubers, at their best, are real people who talk directly to real people. They show who they are, share their interests, and get conversations going.
A prime example of this is Dulce Candy Ruiz. She started on Youtube as “DulceCandy87” in 2008, fresh out of a military tour in Iraq. She was one of the first of a large population of Youtubers known as “beauty gurus”, sharing tips and tutorials on how to apply makeup, do hairstyles, and put together outfits.
Dulce Candy Ruiz
When I first discovered her, I was fascinated by the tutorials she and other girls were putting up. I learned so much about makeup just from watching them. As time passed, I felt like I got to know them better, and in my loneliest hours in college, I came to rely on their videos almost as friends. This sounds sad, but I think it’s actually a positive thing that has helped millions of viewers over the past 8-10 years. When I was at my lowest, I was able to watch people who were working hard every day to make their dreams come true and, slowly but surely, their dreams were actually coming true.
Dulce’s newest video: The Evolution of Dulce Candy | The Sweet Life
Dulce’s note in my copy of “The Sweet Life”
Yesterday I got the opportunity to meet Dulce at the launch of her first book, The Sweet Life, at the Youtube Space NYC.
The set-up for the Youtube livestream, before it began
“The Sweet Life” by Dulce Candy Ruiz (yes that is her real name!)
It was incredible. It really only struck me how long I’ve been watching her when I was there. I realized that I hardly watch her videos for make up tips anymore. Instead, my viewing interests have shifted to decor, filmmaking, and vlogs. However, I’ve continued to avidly follow Dulce because, as I mentioned to her, even as her filming, presentation, and editing quality has improved drastically with time, she still comes across as completely genuine. In fact, I think in some ways she seems more real now than she did 7 years ago. She speaks honestly about her failures and mistakes and explains how she had to change her mindset to overcome the roadblocks she put in her own way. It’s a powerful message for anyone, but I think it speaks to me especially because the biggest obstacle in my life is my tendency to internalize and overanalyze doubts other people have about me. Fear is a hard thing to overcome, but Dulce is an example of someone who has worked toward overcoming it little by little, year after year, (and continues to do so) to amazing success. One of the things she said was that “you can really achieve anything you want to achieve”, which sounds like a cliché, but when I look at the trajectory of her life and think about how she got to where she is today, it’s clear that there was nothing really involved besides her hard and continuous work.
During the livestream, I got to ask Dulce what advice she would give to creative people in terms of focusing their passions. She responded that it’s important to know and do what you enjoy and just keep working on improving that.
Dulce watches “The Evolution of Dulce Candy”
One of the things I love about Dulce’s book tour is that she’s paired it with a sort of “good will” mission. At each book tour stop, she’s working with a local organization to do a bit of good in the area. For example, in New York, she had an event working with kids through the Police Athletic League on Monday. (I wanted to go but had to travel for business!) Her comment on it was, “I feel like if God blesses you with something, he does it for you to give back to people.”
Another bit of thoughtfulness – providing a delicious dinner from Los Tacos No. 1! (Not pictured: an on-theme “Dulce de Leche Martini”)
A sweet treat – see what I did there? 😉
The event sponsor, Shea Moisture, sent everyone home with a goodie bag of their Fruit Fusion Coconut Water shampoo, conditioner, and body scrub
When I got to speak to her for a few minutes, I told her how much I appreciated how real she is in her videos. I mentioned this blog and she immediately looked up from signing my book and said “oh wow! What was the inspiration for that?” I told her that a lot of it was about the things she’d talked about – overcoming fear – which in my case was connecting with new people and sharing my writing with others. She told me she’d read and follow when I sent her the link which was unexpected but so sweet. When I mentioned my blog, she could have just given the obligatory “oh send me a link” response, but instead she paused to have an actual conversation about it. That was pretty cool.
It’s a very cool thing to get to talk to someone you’ve followed and admired for so long
Dulce speaks to another viewer, and a new friend I made, Liliana 🙂
I’ve started reading The Sweet Life now and it will most likely be my next “Books I Read” post (even before Go Set a Watchman) because I’m zooming through it.
Do you watch Youtube? Have you gotten a chance to meet someone you truly admire? What was that experience like for you? Let me know in the comments below! 🙂